Great responses guys, thanks 
Cyrus, good on you for jumping in before sunrise. Hard yakka indeed! I’m up at 5am today but mainly because I woke up before 4 and couldn’t get back off to sleep for some reason! Too much running around in my head!
Anyway, been discussing this with the team and what’s hitting me more and more is how this isn’t just a Google issue, it’s an ecosystem issue. If AI results become the norm, then content discovery itself changes. That means fewer chances for new voices to break through, fewer incentives to produce anything original, and less diversity overall.
What used to be a feedback loop between creators and search might turn into a closed loop between AI models and their own recycled data. That’s the part that worries me most - not just the loss of clicks, but the loss of freshness and original content.
I think it was the former Prince Charles who gave a speech about everything turning into a nondescript ‘gray goo’. He was talking about nano-tech but it seems like a highly relevant observation in the context of the whole AI revolution!
Maybe you’re right though Cyrus. Every big shake-up also creates new gaps. Maybe GEO or “AI visibility” becomes the next version of SEO. I just hope the people who built the web in the first place still have a place in it.
Curious if anyone’s experimenting with content that’s designed to be cited by AI yet? Rohan, I saw your post on SEO Neo - that looks VERY interesting for surfacing in local AI search!