Google Announces 20 New Changes

AI
21

@partha I almost quit when I read this, and when Andy says if you have only 10.000 each month! Steel nerves needed :)

But! I understand and trust about the longtail, plus I know of course the important to write for people.
What I had the most success in was KGR; it changed all things when I started using it.

Am I wrong that these changes haven´t stopped that ideology (...Google had destroyed a lot of sites that are just normal)? I mean, yes, you write sometimes/many times long keywords, but they are coming from the people (like forums).
The difference is that you spend more time to see if many have searched it.

Are I out with using it, or is it in line that could work?

22

@andy Lol, I hear you, Andy. 😎

Frank 🎸

23

@noteboom Hey Johann, all I can say is that if you currently have something that is working in terms of actually ranking and getting REAL Traffic from Google, then carry on doing it.

Honestly, I think the "longtail" and "writing with the sole purpose to rank in Google" is slowly but surely dying UNLESS you are a recognised brand and your website has some decent authority (lots of online branding and high authority backlinks).

So, for now, if something works, carry on doing it, but just be aware that it probably wont last forever.

This doesn't really answer your question I know, but I've written the following today, this is just how I see the future of websites and Google.

https://digitalmatrixcafe.com/community/google/google-screwed-you-27-talking-points/#post-513

24

@frank Hey Dr. F, this doesn't really answer your question about SGE/Gemini, but here's what I've written today

https://digitalmatrixcafe.com/community/google/google-screwed-you-27-talking-points/#post-513

Realistically, should we even "worry" about the AI stuff if we're not ranking, or have an algorithmic penalty, or a sitewide classifier?

What everyone is still talking about is "recoveries" and "satisfying Google's guidelines".

How many people have "followed Google's guidelines" and still been screwed?

How often does Google say one thing and then do the opposite? (obvious example, the wording in their documents recently changed from "backlinks are very important" to "backlinks are important" and yet, everything that is currently ranking is high authority, i.e. have a lot of relevant and high authority backlinks)

My thinking is, we've spent so long trying to appease Google, trying to work out what Google wants, doing everything Google tells us to do, and then they go and do what they're currently doing.

Personally, I view Google as a "website" (that's what they originally were), but they allowed people to "play" on their website, people took advantage over and over and over again, so they changed the goalposts.

That's it.

It's the same as THIS WEBSITE, it has a forum attached so people can "use this website for content creation", but if owner doesn't like what you're doing they can soon get rid of you.

You may feel aggrieved, but you'd eventually move on.

I get that Google organic traffic produces the highest level of traffic and is typically the most engaged, but if "Google doesn't want you anymore", you can't keep "begging" to "come back", or make wholesale changes to your site to appease ONE other website, when there are another 10,000,000+ website sources to get traffic from.

And this is why, I really have nothing to say on the SGE/Gemini

(btw, not sour grapes, I still have my 2 largest, branded, business-related websites ranking very well in Google, untouched by updates, and they received between them, 928,000 in the 30 days of April 2024<--- this kinda proves that "real business" will go from strength to strength, whereas sitrs solely created to "make money online" are the main ones to get "hit")

25

Hi Partha

Yeah, I know that the Google game has totally for ranking low DA site articles. I was just curious about how Google will use SGE with Gemini, but I'm sure we'll see in short order. Lol

I'm really glad that your two highest-performing sites are still doing well! 👍😎

Thanks for the link; I'll have a look.

Frank 🎸

26

@partha Thank you.
I was just thinking it idealogy. It simply hasn´t worked, and my traffic has gone to cero!
So, I am desperate and have no idea what to do.
So that is the reason I ask, the ideology part of it, because as I see GKR, it could fit all if you only think about all in the title, not the method 100%.
But probably are I wrong about it.

Any good lotto you recommend prefer :wink:

27

@frank Although the SEO subreddit has become a bit of a joke recently (just a massive moan fest), there's a few interesting comments on this post:

https://www.reddit.com/r/SEO/comments/1csn3w4/no_idea_how_to_recover_from_the_google_impact/

28

Thanks, Partha!

I'll check it out. 😎

Frank 🎸

29

@noteboom Yeah, to be honest, I never really bought into the KGR.

Sure, it worked circa 2013-2020, but this was simply because (apart from 2017 when Google went mad again, LOL) it was so easy to manipulate and rank in Google.

If you read my points in the forum post I've linked to above, sure it's not overly positive, but, the main point is

Just doing keyword research and writing articles JUST ON YOUR WEBSITE is DEAD.

Google wants real businesses, brands, user-generated content, and their own AI in the search results.

Unfortunately, for now, if your traffic has gone to zero then Google has given you an "algorithmic penalty" (just like millions and millions of other website owners), for now this means that any content you add to your website is unlikely to rank.

This is why social media, and sharing your content to web 2.0 properties (e.g. Linkedin Pulse, Reddit, Medium, Blogger, LiveJournal, Tumblr, etc. is so important in 2024 and the future)

I will write some posts soon about how to do all of this.

For now, I would say, that anyone who has lost traffic, especially if it is a big percentage of Google traffic, this isn't going to magically return any time soon.

I've mentioned in a comment somewhere today that the websites that got hit in the MASSIVE Google updates of 2011, 2012, and 2017 had to more or less change EVERY SINGLE ARTICLE on their websites, and it took around 2 years to recover.

So, for now, I would say to most people, DON'T focus on "recovery", focus on where (apart from Google) you can get traffic from to your website (as I say, I will do some articles, tutorials, and write ups on these soon)

30

@diane I just made a mistake and answered him,wow,wow,wow. Always success in getting me mad again,darn. Not sure even more if I’m going to stay there any longer either. What a mess