So, if you use Canva on a regular basis, did you know it has an Accessibility Checker and can also generate your Alt Text? Why is this important anyway?
[attach]2314[/attach]Because search engines can’t “see” images, they rely on the same cues that make images accessible to people. Alt text tells crawlers what the image is about, which helps the page get matched to the right queries and show up in Google Images.
When an image is a link, the alt text can even act like anchor text, giving Google context about the destination. That’s a useful signal, not magic; it won’t catapult a weak page to the top, but it absolutely helps good content get correctly understood and discovered.
Accessibility also improves engagement signals that search engines watch. Clear, readable images with adequate color contrast and real text (not text baked into a JPG) keep people on the page longer, reduce pogo-sticking, and make content easier to skim and share.
Those human outcomes correlate with better SEO performance. If users bounce because your light-gray-on-pastel quote is unreadable, the algorithm doesn’t need a PhD to figure out the page isn’t working.
There’s a technical angle too. Accessible images tend to be well implemented: width/height attributes to prevent layout shift, responsive srcset for fast loads on mobile, and lazy-loading that respects user settings. Faster, more stable pages win on Core Web Vitals, which search engines use as ranking inputs. Accessibility nudges you toward performance hygiene that pays off in visibility.
One caveat: don’t keyword-stuff alt text. Describe the image’s purpose in the page context first, include natural language that matches what users would search for, and stop before it sounds like spam. Do that, keep contrast readable, and avoid hiding key copy inside graphics. You’ll make your site usable for more people and make it easier for search engines to reward you for it.