|
Last week I was on vacation, so that means one thing:
Pinterest thought it would be a good time to shake things up!
So now I'm back and mostly caught up.
It seems like the missing "Visit site" button fiasco is back, but with a twist.
Once again, Pinterest has decided to do another round of hiding the "Visit Site" button on pins.
(We also experienced this back in April.)
But this time, it seems to mostly affect logged in users.
The visit site button is still appearing to logged out users when it's gone for logged in users.
This makes it nearly impossible for tools like FlaggedPins and PinClicks to detect which pins have lost the visit site button.
I've been digging into their code to try and find a way, but no luck.
However, I did find something interesting in the code that I'll reveal shortly...
I've been looking at tons of cases of the "Visit site" button being removed from pins.
If you recall, Pinterest removes this button or hides it in the three vertical dots menu when they think the link quality is low.
Actually, I need to correct that last sentence...
I re-read Pinterest's announcement about the Visit Site button, and I caught something this time around that I missed last time...
"In cases where Pinterest can't determine the quality of the landing page linked to from a Pin, or the landing page does not align with the Pin content, the “Visit site” link is in the “…” dropdown menu."
Pinterest is not saying they've determined your landing page to be low-quality... they're saying they can't determine the quality at all, high or low.
Which is interesting, as I'd assume they would hide the button when they determine the page quality is low.
Here is what Pinterest is looking for in terms of page quality:
- A close connection between the images, text and keywords in your Pin with the details on your landing page
- Page loads in under 4 seconds (here's my favorite tool to check this)
- Free from spam (including bad ads that can get injected)
- Suspicious reviews
- Unsafe images
And so far, all of the pins I've looked at had their button removed - they didn't seem to violate any of these issues.
Which tells me this is more of a glitch with Pinterest and their ability to try to determine the quality of a page or pin cohesion (which I'll explain in a minute).
This week I've seen Pinterest creators post screenshots of their responses from Pinterest support.
They've ranged from saying that they acknowledge there's an issue going on with this to... all the way to saying "the visit site button removal is accurate for this pin."
Which tells me they have no idea what's going on either.
Okay, so let's focus on how Pinterest is trying to determine page quality when it comes to our text and images.
When Pinterest crawls the page that a pin links to, it's doing a couple of things to determine a "pin cohesion" score:
- Analyzing all the words on the page as well as the pin text to determine a relatedness score (which includes text on the pin or the name of the board).
- Analyzing the pin image and the images on the page to determine a visual similarity score.
- If they can't find the exact image on the page, then they analyze the images for a "semantic similarity" score, where images are visually different but semantically cohesive.
Pinterest is constantly crawling pages that pins link to.
But, it doesn't constantly evaluate the quality - that appears to happen every week or so, depending on many factors.
So to me, it's pretty logical to say that for most bloggers, all their pages or posts are very similar in terms of the design, load time, ads, etc.
But what differs between pages is the pin cohesion score.
And it doesn't seem to be a blanket ban on a URL on your site.
There are cases where two unique pins link to the same URL, but only one has the visit site button removed.
So to me, this means one of two things:
1) The pin that lost the button has issues has a low cohesion score.
2) A glitch.
I'm guessing for 90% of those affected by this are in the glitch category.
Okay, so let's get really practical here...
What you can do
If you are 100% certain the quality of your page is high: no excessive ads, pop-ups, loads under 4 seconds, and pin text and images match what's on the page...
- Contact Pinterest support and give them links to example pins that have had their visit button removed and ask to re-evaluate. I'd start by checking all your top pins in Pinterest Analytics.
- Post your issue in the Pinterest community, so we can all make some noise to official channels. Create a new topic. Their mods will likely merge it to an existing post, but that's okay. The goal is to get their attention and get them a little overwhelmed with all the people publicly reporting this issue.
- For Pinterest bot to recrawl your URL by either posting a new pin to it or adding a comment to one of your top pins that lost the visit site button. This could potentially add the URL into a queue for reevaluation of quality. It's not going to be immediate and this is just a theory of mine.
Then just give this some time for them to sort out... at least a few weeks.
Guess what's back?
The "save" metric for any pin!
A month or so ago Pinterest removed the save count in the code for all pins.
But this update that they rolled out on October 13th-ish brought it back.
However, the save numbers aren't always 100% accurate...
If you use a Chrome extension like Sort Pin, look at the save count it shows vs what Pinterest shows you on the stats page for that pin (select lifetime stats).
By the way, I never use Chrome extensions like Sort Pin to see pin stats because I analyzed the way they get those stats and found it's making YOU break Pinterest's Terms of Service. Too risky for me!
All of my tools get all the pin stats for you using our servers and IPs and not your computer and is never associated with your personal IP address.
That's why I use PinClick's Pin Stats tool to get everything I need.
We'll be adding the pin saves metric back into PinClicks soon if we see Pinterest is going to keep it around!
Thanks for reading and hit reply with any questions :) "
@Andy: this information from Tony Hill could be very interesting for you as well and your new tool!
All the best,
Recharged Lizzy from the African sun hahaha
PS; this lacking of a visit site button on pins, hasn't happened to me (yet?), and my traffic has grown even, so I think I'm still good using Blogtopin! Cant wait for his Facebook option, cause I'm just too lazy to restart my hacked miniature fb account lol. Although I need to diversify to get my traffic even higher now that I'm on Mediavine. And honestly, as Blogtopin is taking pictures from my website, only sometimes I use AI for some particular pins, would be sooo much better for my niche, they hate AI. I think the whole crafting niche does.
|