Hey everyone,
So, Google has recently said that another Core update may be imminent, in fact, potentially rolled out in the next few weeks.
This is probably the "Big One" for those who've been hit in March 2023 Core Update, September 2023 Helpful Content Update, and the March 2024 Core Update.
This is the update that people who believe that Google will MAGICALLY return all their traffic, demote websites based on authority, and rank what is "helpful content" (once again, I repeat, YOU don't know what helpful content is in GOOGLE'S EYES, neither do I)
This is the update that those who have a "sitewide classifier" on their websites from an HCU will HOPE that this will be removed.
This is the update that those SOLELY relying on "writing articles to rank in Google" (and NOT doing ANYTHING ELSE to build a brand or a business) are hoping will "reward" them for their "quality article writing" efforts.
YES, this is sarcasm!!! 🤣🤣🤣🤣🤣 (Google has already made their decision as far as I'm concerned, they will continue to reward authority and user-generated content over ANYTHING ELSE, plus they will reward real businesses that AREN'T websites solely based on affiliate marketing and ad income, and they will reward those who spend money on other Google services, e.g PPC ads, YouTube ads, etc. - Google is a business, and this is how you do business, most people won't like it, but tough, we've all had 25 years of Google fun, it won't ever be the same again)
Basically, after this next core update if all your Google traffic doesn't coming flooding back, then it probably NEVER WILL.
That being said, Diane did point something out to me about one of our shared websites, and it looks as though DURING the last spam update (20th June 2024 - 27th June 2024), this website, which had been hit in September 2023 and March 2024 had quite a big surge in traffic, which has remained ever since, i.e. it kinda looks like a "recovery", although I did say to Diane that we probably wouldn't know if this is a recovery until AFTER the next Core Update (Google can easily recover a website for a few weeks and then completely kill it a few weeks later, so for now, we'll wait).
Anyway, here's what Google's Danny Sullivan had to say:
"We’d tell you when the next core update will be if we knew. But we don’t know exactly yet, that’s all. These aren’t scheduled to a particular day. The ranking team makes changes, tests those, evaluates those and eventually we get a launch date. There have been many times I could have said “Core update next week!” because everything was on track for that to happen, but then there’s a need to do a bit more work or other things that might cause a pushback. I would expect we’ll see one in the coming weeks, because that fits in with our general cycle. But precisely when, that’s just not known yet.”
Hmmm, the first "test" Helpful Content Update was in August 2022 and we're only a couple of weeks away from August now... here we go again, hold onto your hats, personally I would say that if your "user-generated backlinks" (YouTube, Reddit, Medium, Linkedin, TikTok, Pinterest, Facebook, Twitter/X, Quora, Forums) have increased SUBSTANTIALLY during this time, this MAY (I said "may") see some positiive changes for you in the search results.
But, as with EVERYTHING Google-related, especially over the last two years, don't hold your breath, we now know for sure (algorithm leaks from May 2024), what Google says and what Googles does are actually TWO COMPLETELY DIFFERENT THINGS.
Good Luck to ALL during the next Core Update,