Hey Andy … this made me smile 
As you know, I’ve been messing around with Reddit for many months, primarily as a parasite SEO platform (it’s possibly the best parasite atm). I’m not a pro, but I’ve definitely earned a few bruises.
From trial and error, firstly make sure you have at least 1000 karma before you set up the sub. That’s easy to do with a few controversial posts in busy subs. Dry humour also works well but sarcasm can go either way! I’m naturally quite sarcastic and sometimes it falls flat on its face with Redditors taking me too literally! lol
Sub names work a bit more like legacy Google SEO. Reddit search is more literal. If someone types “Pinterest marketing” they want to see that exact phrase. And the sub name does appear in the post URL so if your focus is parasite SEO, I’d be tempted to go with “Pinterest_Marketing” over “BloggingWithPinterest”. Having said that, ranking within Reddit is more about engagement - views, likes, shares, comments. It’s a fine line!
Also, I hear that ‘Crossposting’ to relevant subs (avoid direct competitors) works really well. I don’t really do this because, in the back of my mind, I’m always trying to avoid too much scrutiny of my content … lol … seems counterintuitive, I know. But, to the trained eye, my posts are fairly easy to spot as AI generated so I try to fly a bit more under the radar than those who want to build a genuine community. I’m more targeting the Google searcher than the Reddit user.
Reddit loves arguments more than tutorials. I still don’t get all that much engagement but on the posts that do spark a bit of discussion, I always notice they get more views over time than posts with no engagement. Makes sense. Ask spicy questions like “Is scheduling killing reach for bloggers” and your sub has more chance of waking up. Reddit likes opinions and tiny dramas. Let your users fight a little.
Hide your tool at first. I tried dropping subtle links. Reddit slapped me. Wait a few weeks. Let people think you’re a nerd who just really loves Pinterest traffic. If someone asks for tools you can casually say oh yeah we built one, here’s the link. Redditors are really good at sniffing out self-promotion a mile off!
Have your team ask messy, real questions. Not polished ones that read like a brochure. Typo once in a while. Maybe forget punctuation. It works because you look more human.
In my experience, daily posting is fine … even multiple posts a day - all good. But don’t just post for the sake of hitting a target. To keep it organic and genuine, always make sure you have something real to say. This is where my strategy may differ from yours if you want to be truly authentic. I’m not so bothered about community because I’m 100% focused on parasiting off Google. So I post at least once a day, focussing on low-medium competition keywords with plenty of LSI entities naturally weaved into the content.
You will want to focus more on building that engagement for the long term success of your new sub … good luck!
