Increase Your Ad Revenue By Following This Simple Tip

Marketing
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So here’s something I’ve been thinking about (that I've honestly never actually done) - and I think a lot of you will find useful if you’re running ads on your site.

It has to do with eCPM, and more importantly, how you can squeeze a little more money out of the same traffic just by being smart about your timing.

For anyone who isn’t familiar, eCPM stands for effective cost per thousand impressions. Basically, it’s the metric that shows how much you’re earning per 1,000 ad impressions.

So if your eCPM is $20, that means for every thousand pageviews you’re making twenty bucks. The higher the eCPM, the more revenue you pull in — even without increasing traffic.

Now here’s the interesting part: eCPM isn’t steady. It fluctuates depending on the day of the week, the season, and advertiser demand.

Some days advertisers are paying higher rates to get their ads in front of people, which means your site is more valuable on those days.

Mediavine actually published a full breakdown of the best eCPM days here: Best eCPM Days – Mediavine

This was all done based on historical data, so (in theory) this would apply to most ad management companies you may be on.

That means if you’re already building traffic through different channels, you can make that traffic work smarter for you simply by syncing up with these peak days.

Simple Tip To Maximize Your eCPMs: if you’ve got an email list, this is one of the easiest levers to pull. Instead of just sending your newsletter whenever you happen to finish it, schedule those emails to go out the night before or the morning of those high eCPM days. T

That way, when your subscribers click through and hit your site, you’re monetizing them during a time when ads are paying more.

The beauty of this is that you’re not really adding new work or changing your strategy completely.

You’re just shifting your email calendar a bit.

And over time, those small bumps add up.

If you’re sending one or two emails a week anyway, it doesn’t take much to align them with the Mediavine calendar.

Personally, I think this kind of optimization is the low-hanging fruit a lot of us overlook (including myself). We spend so much time writing, designing, growing our sites. But the actual when can be just as important as the what.

Anyways, just thought I'd drop this hear in case anyone else wanted to try this. I'll have to experiment with this in the coming month and give you an update to see if it did anything :)

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Interesting Andy! Those tables from Mediavine in the article,can we see those in Journey and other ads platforms as well?

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@ohnoo_not_her Since Journey is owned by Mediavine, I'm assuming it's the same or similar days. And I would also assume that what Mediavine is sharing would align with most any other ad platform you're on (Ezoic, Monumetric, Raptive, Journey, etc), because Mediavine is just highlighting the common days (usually before holidays and certain times of the year) when the actual ad companies spend more money, since people are more in a 'buying frenzy' during those times.

So (again in theory), the times Mediavine shared should work for Journey as well :)

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@andy all right!, I’m not sure though if we can influence this much, besides our newsletter?

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@ohnoo_not_her You could create seasonality content for around those days and then use Pinterest and Facebook to drive traffic during those peak days (when you have like a long week shown of high eCPMs).

Even if it's only your email list - if you continue to do this and are successful at it, then you'd be able to stand to get more money. Let's say you have a 5K email list and are able to drive 1K of them (over a period of a few day stretch) to your site. If your RPMs (Revenue Per Mil/thousand) are normally $30 and so on these days it's going to be higher (so let's say $40), then you've made an extra $40 bucks in ad revenue alone (if you have afilliate links, etc, then that also gives you something extra).

If you're able to keep this consistence of 10-20% of your email list converting, then as your email list grows, so does your money.

For example, I currently have a 40K email list for one of my sites. So if I'm able to get 10-20% of my email list to land on my site during a peak seasons, (and I get $50 RPMs, since I'm usually getting close to $40 currently), then that's anywhere from $200-$400 extra that I'd be able to make (again, not including anything else that I normally make).

The example is obviously the high end for most of the people here, but even if you're able to pull in an extra $50-$100 every week or every other week, that's an extra $2K each year your able to make.

Again, I haven't actually tested it to see how well it can work, but in theory you should be able to increase your revenue with minimal work (if you're regularly emailing your audience anyways).