Someone asked about how to drive traffic to their site recently, and so I thought I'd shoot a couple of simple videos to get people started with keyword research and doing some initial (pin graphic) competitor analysis.
This video is pretty basic, and not too in-depth (I mean, I don't even talk about checking the color schemes, haha). But it should get you started and moving in the right direction.
There will be an article posted below here at some point that will be more in-depth and thorough, and wifey-approved (since she's the 'expert' haha), once my team and I can get around to writing it/her signing off on it.
@rohanm That's an excellent question - one to which I don't have an answer for. When we've tried creating them in the past with AI, it's been pretty bad, lol. At this point in time, its probably better to just quickly create what you want in Canva (i.e. find a template that you like, and then just have ChatGPT give you what you want on it).
Having said that, something I forgot to mention in the video is that you always want to make sure that you tailor your pins to what YOUR keyword research is saying and suggesting. In the video, I showed that infographics and women on the pin graphics were what were mainly ranking. However, that was specific to the keywords that I looked at.
So, for example, if you have a MMO site, you're pins are going to be different (a lot of MMO pins don't have any image at all, and they're all just text). If you're in the recipes business, then it's (usually) a lot less words and more image/video showing on the pin graphic. So you always want to make sure that you're pin graphic 'copy' is reflecting what you see when you research your own keywords, if that makes sense.