Bearing in mind, Lars got hit badly with the HCU ... https://larslofgren.com/forbes-marketplace/ so it's certainly not an unbiased piece!
It illustrates quite nicely how parasite SEO can crush it when done right (and with a fat budget).
An update ... it looks like Google has penalised Forbes Marketplace!
https://www.seroundtable.com/google-hit-forbes-advisor-38147.html