In the previous post we looked at what Google’s move to AI summaries means for your website.
Now, let’s get into some diagnostics 
If it feels like Google’s AI overviews are stealing your traffic … they are!
But … we all need to accept that Google’s AI-driven search changes aren’t going away. So, the next question is unavoidable: which pages on your site are actually at risk? The tricky part is that the impact isn’t evenly spread. Some pages lose prominence while others hold steady.
Worse still, consistency appears to be elusive at the moment.
That unevenness is frustrating, but it also might be useful. It means there could be patterns you can spot before you try to fix anything.
Instead of jumping into rewrites, it helps to step back and identify which pages are most likely to be affected when Google decides to answer the question itself.
(with your content 
)
Pages Built Around One Clear Answer
Start with pages that exist to answer a single, direct question. These are the easiest for Google to compress into a short response.
Think about the kinds of searches people make while doing everyday tasks, like meal prepping (I know, I know … I’m obsessed with meal prepping!).
If someone just wants to know how long something lasts in the fridge, Google can handle that without much friction. If your page does the same thing, it’s more exposed.
If a page can be summed up cleanly in a few sentences, it’s worth flagging.
Pages That Don’t Rely on Context or Judgement
Another group to look at includes pages that don’t need interpretation. If the information feels universal and detached from experience, Google’s AI feels safer stepping in.
You might have content like this that’s accurate but interchangeable. Nothing wrong with it, but nothing anchoring it to a specific point of view either. Those are the pages that tend to lose clicks without you noticing immediately.
I’ve seen this happen on my own sites, where the content didn’t drop out completely, it just faded away slowly.
Pages That Benefited Mainly From Position
Some pages worked because they ranked well, not because they were especially strong. When AI answers appear, ranking alone doesn’t protect them.
Search Console often tells this story clearly. Impressions stay flat or even rise. Clicks drop. That gap is a signal that Google is satisfying intent before users reach your page.
If you see that pattern, it’s not random and you should take note.
Pages That Tend to Hold Their Ground
Not everything is fragile. Pages that include comparison, opinion, or lived experience usually hold up better. Google seems less eager to summarise content that involves trade-offs or personal judgement.
If your page helps someone think through a decision instead of just delivering a fact, it’s more resilient. AI still struggles with grey areas, and that works in your favour.
Why This Check Comes Before Any Changes
It’s tempting to start fixing everything at once. Most people do. Slowing down here helps you avoid wasting your valuable time.
Not every traffic drop is caused by AI overviews. Not every stable page needs help. The goal is to identify exposure, not panic.
Getting clear on which pages are vulnerable gives you a better foundation for whatever you decide to do next.
I hope you enjoyed this piece. If you have any questions or your own insights, hit reply and post below. We’ll do our best to answer as accurately as poss!
-Cheers! Rohan