I’ve been around long enough to know that whenever someone says “I stopped doing X and started doing Y”, alarms go off. Fair enough, I’ll give you that.
So just to set the tone, this isn’t a declaration that building niche sites is dead, broken, or pointless. It still works. Plenty of smart people are doing well with it.
It just stopped making sense for me, at this juncture.
A bit of context. I first got into SEO more than twenty years ago. Back when Usenet was a thing (yeah, I’m a dinosaur).
Article directories, early rankings, easy wins. I remember a tool called Traffic Equalizer from a guy called Jeff Alderson - this thing spat out 1000’s of keyword focused pages. The best bit was, it simply scraped Google for the content! Lol … It was exciting back then!
Not least because I was pulling in £7k+ per month with Adsense alone on simple niche websites that took 30 minutes to set up. If I’d known then what I know now, I’d have built a list … or five!
The cash was pouring in. I took it for granted … thought I was set for life.
Then Google did what Google does, wiped out my sites, and I walked away for a long time. Came back much later, older, slightly wiser, and with a lot less patience for waiting around.
These days I’ve got a full-time job, a beautiful daughter, an amazing wife and very limited windows to work on side projects. Time matters. Feedback speed matters even more.
The old model still works, just not on my clock
Things have changed a lot …
Building web sites is now a long game. You buy a domain, set everything up, publish content, and wait for trust to build.
That’s fine if you’re in no rush and happy to let things simmer for a year or two. Or maybe you want to go down the paid traffic route. I’m not in either position atm.
I want something I can publish today which indexes tomorrow and ranks by Friday.
The feedback loop problem
SEO is definitely a skill. The learning is constant.
- When you rank quickly, you can test early.
- You then learn more quickly what works & what doesn’t.
With new sites, the feedback loop is stretched thin. Indexing is slow. Ranking movement is delayed. Sometimes you don’t even know if a page failed or just hasn’t been looked at yet.
That makes learning painfully slow. You end up guessing which change mattered, or whether anything mattered at all.
Then Google nukes you anyway …
After a few cycles of that, I realised I wasn’t really learning SEO. I was just publishing and hoping for the best.
What the Reddit rat run taught me
As some of you know, last year I ran a review-based parasite project on Reddit and posted every day for 377 days straight. Some posts ranked. Some converted. Some went nowhere.
Then the sub got banned. Overnight.
That part obviously wasn’t fun, but here’s the important bit. Even though the ‘asset’ disappeared, the learning didn’t.
Posting on a platform with existing authority meant fast indexing and visible SERP movement. I could see what titles worked. What formats stuck. How intent played out.
I learned more in that period than I had from years of quietly publishing on new sites and waiting.
Why parasite pages fit my constraints better
For reviews, parasite pages solve a very specific problem.
They get indexed quickly. They rank or fail quickly. Either outcome is useful.
I’m not pretending this is risk-free. Platforms change rules. Accounts get nuked. Anyone who says otherwise hasn’t been around long enough.
But by using AI for testing structure, intent, and copy at scale, parasite pages compress the learning cycle in a way new sites just don’t.
I’ll build websites again (I promise, @Diane!), but for me, that trade-off works for now.
Let’s talk about the trade-offs
Parasite SEO isn’t magic.
You give up control. You accept platform risk because you’re building on someone else’s land.
That sounds bad until you remember the alternative. Months of work on a site that may never get meaningful feedback before the next update rolls through.
I’ve learned that everything is transient on the web …
I don’t see parasite pages as a forever home. I see them as a fast learning environment and, if done carefully, a way to generate cashflow while figuring things out.
How this changed the way I think about SEO
I’m not saying it’s right or wrong but for now, I’ve stopped thinking in terms of “building assets” and started thinking in terms of experiments.
Experiments to show which niches to target and which products to promote. Then you can look at building assets, when time permits!
How does the old saying go?
“If you throw enough 
at the wall … some will stick“ .. ha ha
Each page is a test. Each ranking move is data. Each failure teaches something while the conditions are still relevant.
It actually reminds me a bit of early SEO, back when you could change something and see a result without waiting half a year and lighting a candle.
Why I’m writing this here …
I came back to SEO through the community that shall not be named here … ha ha ha.
Mostly by reading and quietly testing what Partha B was teaching through his epic blog posts.
Something clicked in me and I had the bug again. It had been dormant for over a decade 
So this post is just me returning the favour.
I’m planning to write a short series breaking down some parasite SEO principles, how I think about intent, and what I’ve messed up along the way. No hype. No guarantees. Just what I’m seeing in real SERPs.
If you’re constrained on time, looking for faster feedback and you think parasite pages might be something you want to try, stick around … I have a whole list of high authority websites you can post your content on 
-Cheers! Rohan
