Why is this low DA domain suddenly all over Google P1?

SEO
1

I will do some digging later, but this domain has popped up on P1 for a lot of quite competitive health supp review queries ... you know I'm a sucker for a supplement review ... eh he he

https://www.google.com/search?q=site%3Abrilliantteams.org

 

There's 47k pages indexed in Google. I'm wondering how much that saturation is contributing to its rankings.

Or maybe they've thrown a whole ton of backlinks at the domain and the DA is yet to be reflected.

Any detectives here fancy a bash at working this one out? :-)

2

Looks like it was an aged domain that once had a real website and then expired, according to the Wayback Machine. It has over 57,000 posts added in the last 6 weeks, all around 300 words, some are in German.

Not many backlinks, but they do include Manchester.ac.uk, so that's probably why, lol. Weird, though, it doesn't seem to have any purpose, no affiliate links, or links of any kind. Just a very basic site, with no images, no policies; clearly, there is a long-term plan for it.

 

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3

Excellent work Sherlock!

Yeah looks like a bit of domain name sniping and mass page generation super quick time! A lot of Clickbank products on there.

Churn & burn 😎

4

[quote data-userid="5" data-postid="3003178"]

There's 47k pages indexed in Google.

[/quote]

Woah! How do I get me some o' that? !!

5

@terryhutchins hehe, yeah Terry, it’s tempting to want to grab “some o’ that” and is every wannbe black-hat SEO’s question :grinning_face_with_smiling_eyes:

So here’s what’s likely going on behind the curtain:

When people build these mass-page or churn-and-burn setups, they’re not building brands, they’re exploiting how the index behaves short term.

They start by sniping an expired domain that still has some trust history. Maybe it once hosted a legit site, still has a few aged backlinks from real places (like that Manchester.ac.uk one Diane spotted 👏), and Google remembers it. That’s a cheat code because the sandbox effect is basically skipped.

Then comes the mass page generation. Thousands of templated posts get pumped out, each one slightly tweaked to target a long-tail query like "best magnesium for sleep" or "does collagen help hair growth." The content is lightweight, around 300 words, but unique enough to pass a crawl test. AI has made this part way more difficult for Google to catch.

Poor old Google ... ha h aha!

What gives it traction early on is saturation. When you’ve got tens of thousands of URLs indexed, the site starts to create its own "weight" in the index. Think of it like a network effect inside Google’s crawler memory. The old PageRank concept still quietly lives on under new names, and when you link all that content internally with some structure, it amplifies itself. You end up with a web of relevance that can push pages higher than they deserve to be.

I think we've spotted this one early and there's not that many outbound links (yet) - that’s usually temporary. A lot of these setups do have affiliate links buried inside. They go for the quick wins: Clickbank, niche CPA offers, maybe some Amazon Associates. Once the site starts to get traction, they quietly turn on monetisation.

It’s a short-term money play. The sites often earn fast through volume and then fade once Google catches the pattern. The operators know it’s disposable. They just rinse, repeat, and move on to the next aged domain.

It’s messy, quite clever, and kind of fascinating to watch in real time 😎

(now ... where did I get to with my mass page generation project? lol)

6

Very, VERY interested in your mass page generation thing Rohan and thanks for the detailed explanation above!

After Google burned my business to the ground I'd happily spam the hell out of them almost out of spite! If it earns some money, even better.

:evil: