Welp… this is one of those updates that’s fun to type out.
About 90 days ago, we started pinning consistently for a newer site in the sewing + non-toxic lifestyle lane (think: practical “lifestyle mom blog”… but with a lot more DIY, mending, and clean-living type content).
At the start it was literally 1 outbound click.
Now we’re hovering around ~1,500 outbound clicks per day, and the trend line is still moving up.
And before anyone asks - this wasn’t a “one pin went viral and saved us” situation.
This was keyword research + a proper pinning strategy… done over and over… for 90 days.
Quick context so nobody is lost:
We don’t “make pretty pins” (although design matters). We use a repeatable system where Pinterest can understand the site and keep serving it.
Most people lose on Pinterest because they pin randomly, guess at keywords, and their titles/descriptions/boards don’t match real search intent…
and so you end up “posting consistently” without traction.
What moved the needle for us was getting serious about keywords - not in a spammy way, but in a “match intent” way.
Pinterest isn’t a place where you post and hope.
Pinterest is a place where you match what people are already looking for… and then you show up with the best answer.
So instead of brainstorming “50 blog post ideas” and hoping they land, we did this:
-
Pick a core topic inside the niche
beginner sewing projects, simple mending, non-toxic laundry, natural fabrics, capsule wardrobe basics, homemaking routines, etc. -
Look at what’s already ranking and pull the patterns
We’d search a topic and study the winners:
What pins keep showing up?
What design patterns repeat in titles?
What “hidden keyword” signals Pinterest associates with those top pins (annotations)?
What related interests keep popping up (new content angles Pinterest already connects to the topic)?
When you do this consistently, you stop guessing.
Then the “proper pinning strategy” part was the mundane daily stuff:
~ Fresh pins consistently (not 20 pins on Tuesday and then wait for 5 days).
~ Phone-friendly design (readable in 2 seconds).
~ Titles/descriptions that actually match the keyword intent.
~ Boards that are relevant to the keyword and pin (boards reinforce topic clarity).
That’s basically it.
No wizardry.
Just doing the fundamentals longer than most people are willing to.
Current numbers for this one account (so far in 90 days):
Starting point: 1 outbound click
Now: ~1,500 outbound clicks/day and still climbing
So yeah…
This account is still in the early stages of growth, and Pinterest is always a moving target - but I’m hoping to 10X this traffic in a year’s time.
Because this strategy works time and time again.
We’ve bundled a lot of this keyword analysis into our Pinfluenced Keywords Explorer tool and we’re currently offering lifetime access at $10/month.
The point of the tool is to make the workflow above stupid simple:
Search a topic → see the top pins ranking for it → see the annotations Pinterest associates with those pins → see repeating keywords and related interests (plus search-volume signals where available) so you can plan posts + pins with direction.
If you grab it this week, we’ll also throw in a free template pack (so you’re not staring at Canva like “why does this pin look like a microwave manual?”).
If you want more info about the keyword tool + the free template pack, comment below.
This is impressive!